According to Gurman, it is "sounding increasingly likely" that the next-generation Apple Watch SE models will use a rigid plastic material instead of aluminum. Plastic can keep costs down, and could appeal to parents who are looking for an Apple Watch for their children.
Apple in July launched a new website that encourages parents to purchase a cellular Apple Watch for their children. The "Apple Watch For Your Kids" campaign highlights the benefits of Apple Watch for younger wearers, such as location tracking, options for calling parents, and activity tracking. Adults can set up watches for their kids with their own iPhone, and there are features for keeping it from being used during school.
With plastic, Apple could also offer the Apple Watch SE in a range of fun colors that are not possible with aluminum. Apple used to sell a plastic iPhone 5c, for example, and it came in vibrant blue, yellow, pink, and green colors. Plastic would also better differentiate the Apple Watch SE from the standard Apple Watch models as the current Apple Watch SE is basically a modified version of the aluminum Apple Watch without the latest features.
The current Apple Watch SE models sell for $250, but shifting to plastic may allow Apple to offer the device at a lower price to better compete with companies that offer more affordably priced smart watches.
The Apple Watch SE could be refreshed as soon as this year.
Friday August 16, 2024 4:14 am PDT by Tim Hardwick
Leaker Sonny Dickson is back today with a new dummy unit image showing all four iPhone 16 Pro color variants, including the rose gold or "bronze" unit that replaces Blue Titanium in the existing iPhone 15 Pro models. The iPhone 16 Pro models are expected to come in black, white or silver, gray or "Natural Titanium," and a rose or rose gold color replacing Blue Titanium, according to Apple...
Tuesday August 13, 2024 4:01 pm PDT by Juli Clover
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
Saturday August 10, 2024 5:00 am PDT by Tim Hardwick
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
Wednesday August 14, 2024 6:20 am PDT by Tim Hardwick
Apple's iPhone 16 series is expected to debut in September 2024. This release follows Apple's trend of introducing new iPhone models annually in the fall. While the exact date has yet to be officially confirmed, the day of Tuesday, September 10 has been rumored as a possible announcement date, and September has traditionally been the month when Apple unveils its latest smartphone innovations. ...
Wednesday August 14, 2024 11:30 am PDT by Eric Slivka
Apple is moving forward with its project to develop a tabletop robotic device, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. The device would feature a large iPad-like display mounted on a "thin robotic arm" that would allow the display to tilt and up and down and rotate a full 360º, and it would serve as a "smart home command center," a...
Thursday August 15, 2024 4:34 pm PDT by Juli Clover
It's almost September, but Apple still has multiple new product launches planned for 2024. New iPhone 16 models and Apple Watches are coming in September, and we're also going to get at least three Mac updates with M4 chips this year, according to rumors. Here's what's on the horizon. MacBook Pro Apple plans to refresh both the 14-inch and 16-inch MacBook Pro models, adding M4 chips. The ...
Thursday August 15, 2024 1:32 pm PDT by Juli Clover
T-Mobile was fined $60 million by the Committee on Foreign Investment in the US (CFIUS) for negligence surrounding data breaches, reports Reuters. CFIUS penalized T-Mobile for failing to prevent or disclose unauthorized access to sensitive customer data. When T-Mobile merged with Sprint, it signed a national security agreement with CFIUS, which is what led to the fine earlier this year....
