The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.
Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.
Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.
Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.
Friday August 16, 2024 4:14 am PDT by Tim Hardwick
Leaker Sonny Dickson is back today with a new dummy unit image showing all four iPhone 16 Pro color variants, including the rose gold or "bronze" unit that replaces Blue Titanium in the existing iPhone 15 Pro models. The iPhone 16 Pro models are expected to come in black, white or silver, gray or "Natural Titanium," and a rose or rose gold color replacing Blue Titanium, according to Apple...
Tuesday August 13, 2024 4:01 pm PDT by Juli Clover
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
Saturday August 10, 2024 5:00 am PDT by Tim Hardwick
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
Wednesday August 14, 2024 6:20 am PDT by Tim Hardwick
Apple's iPhone 16 series is expected to debut in September 2024. This release follows Apple's trend of introducing new iPhone models annually in the fall. While the exact date has yet to be officially confirmed, the day of Tuesday, September 10 has been rumored as a possible announcement date, and September has traditionally been the month when Apple unveils its latest smartphone innovations. ...
Wednesday August 14, 2024 11:30 am PDT by Eric Slivka
Apple is moving forward with its project to develop a tabletop robotic device, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. The device would feature a large iPad-like display mounted on a "thin robotic arm" that would allow the display to tilt and up and down and rotate a full 360º, and it would serve as a "smart home command center," a...
Thursday August 15, 2024 4:34 pm PDT by Juli Clover
It's almost September, but Apple still has multiple new product launches planned for 2024. New iPhone 16 models and Apple Watches are coming in September, and we're also going to get at least three Mac updates with M4 chips this year, according to rumors. Here's what's on the horizon. MacBook Pro Apple plans to refresh both the 14-inch and 16-inch MacBook Pro models, adding M4 chips. The ...
Thursday August 15, 2024 1:32 pm PDT by Juli Clover
T-Mobile was fined $60 million by the Committee on Foreign Investment in the US (CFIUS) for negligence surrounding data breaches, reports Reuters. CFIUS penalized T-Mobile for failing to prevent or disclose unauthorized access to sensitive customer data. When T-Mobile merged with Sprint, it signed a national security agreement with CFIUS, which is what led to the fine earlier this year....
I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.
I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.
I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.
I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.
I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.
