Apple is recruiting automotive technology and vehicle design experts to work in a new "top-secret research lab," according to Financial Times. The report adds that a number of Apple designers working under design chief Jonathan Ive have also been regularly meeting with automotive executives and creators in recent months, and even trying to hire them in some cases.
A team of Apple employees, led by experienced managers from Apple's iPhone unit, are said to be researching automotive products at a secretive location outside of the Cupertino-based company's One Infinite Loop headquarters. The new research lab was allegedly set up late last year, shortly after the unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch.
Financial Times claims that Apple may be developing an advanced software platform that builds upon the CarPlay dashboard system, although its sources claim that the background of the individuals that the iPhone maker is hiring suggests that the company may also be in the early stages of working on a car to compete with the likes of Tesla and Google.
But people familiar with the company said that the background of the people Apple is hiring — including automotive designers and vehicle dynamics engineers — and the seniority of the executives involved suggest a car could be in the works.
“Three months ago I would have said it was CarPlay,” said one person who has worked closely with Apple for many years, referring to Apple’s infotainment system. “Today I think it’s a car.”
Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth. He is listed as Director of Mac Systems Engineering at Apple, although he has a history of working on connected cars, autonomous driving, testing and regulatory affairs and more at Mercedes-Benz parent company Daimler, where he had worked since October 1997. An increasing amount of speculation has surfaced in recent months about Apple working on a car after a mysterious van leased to the company was spotted in California and a subsequent report claimed that Apple is working on a project that "will give Tesla a run for its money." While the exact focus of Apple's automotive initiative remains unknown, it appears that the company is still in the early stages of research and development.
Friday August 16, 2024 4:14 am PDT by Tim Hardwick
Leaker Sonny Dickson is back today with a new dummy unit image showing all four iPhone 16 Pro color variants, including the rose gold or "bronze" unit that replaces Blue Titanium in the existing iPhone 15 Pro models. The iPhone 16 Pro models are expected to come in black, white or silver, gray or "Natural Titanium," and a rose or rose gold color replacing Blue Titanium, according to Apple...
Tuesday August 13, 2024 4:01 pm PDT by Juli Clover
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
Saturday August 10, 2024 5:00 am PDT by Tim Hardwick
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
Wednesday August 14, 2024 6:20 am PDT by Tim Hardwick
Apple's iPhone 16 series is expected to debut in September 2024. This release follows Apple's trend of introducing new iPhone models annually in the fall. While the exact date has yet to be officially confirmed, the day of Tuesday, September 10 has been rumored as a possible announcement date, and September has traditionally been the month when Apple unveils its latest smartphone innovations. ...
Wednesday August 14, 2024 11:30 am PDT by Eric Slivka
Apple is moving forward with its project to develop a tabletop robotic device, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. The device would feature a large iPad-like display mounted on a "thin robotic arm" that would allow the display to tilt and up and down and rotate a full 360º, and it would serve as a "smart home command center," a...
Thursday August 15, 2024 4:34 pm PDT by Juli Clover
It's almost September, but Apple still has multiple new product launches planned for 2024. New iPhone 16 models and Apple Watches are coming in September, and we're also going to get at least three Mac updates with M4 chips this year, according to rumors. Here's what's on the horizon. MacBook Pro Apple plans to refresh both the 14-inch and 16-inch MacBook Pro models, adding M4 chips. The ...
Thursday August 15, 2024 1:32 pm PDT by Juli Clover
T-Mobile was fined $60 million by the Committee on Foreign Investment in the US (CFIUS) for negligence surrounding data breaches, reports Reuters. CFIUS penalized T-Mobile for failing to prevent or disclose unauthorized access to sensitive customer data. When T-Mobile merged with Sprint, it signed a national security agreement with CFIUS, which is what led to the fine earlier this year....
Oh my... I hoped this was supposed to remain a joke
If Apple made cars: * Youd have to pay to keep the onboard software updated * Youd only be able to drive them on Apple-certified roads * The cupholder would only accept a proprietary Apple cup * There would only be one pedal * Thered be more work put into the dashboard than the safety features * You could have any color you want provided its brushed aluminium
How the heck do you keep "working on a car" secret? Just the sheer amount of space you need to do the work makes it hard. Then you need a whole new slate of guys who are completely unlike the engineers you normally hire. Certainly once you get to the point of having something approaching a protype, the cat will be out of the bag.
Or wait, now we know why the new office building is in a circle. It is actually a race track!
