Apple Shares iPhone 15 Plus Ad Highlighting Device's Long Battery Life

Apple today shared a short iPhone 15 Plus ad on its YouTube channel that highlights the device's long-lasting battery life.


In the video, an electrical outlet becomes sentient and sings the song "Way Too Long" by rapper Doe Boy. The outlet is sad that the iPhone 15 Plus lasts so long between charges, resulting in the device being plugged in less often.

Apple's tech specs say the iPhone 15 Plus can provide up to 26 hours of offline video playback, and up to 100 hours of audio playback. Like the iPhone 14 Plus, the iPhone 15 Plus offers the longest advertised battery life of any iPhone ever.

Apple's video description:

Big screen. Big battery life. iPhone 15 Plus is here. Dynamic Island. New 48MP Main camera. 2x Telephoto. Next-generation portraits. Water resistant (IP68). USB-C. Durable color-infused glass. Aluminum design. You don't want to miss it.

The ad was also shared as a YouTube Short.

Related Roundup: iPhone 15
Buyer's Guide: iPhone 15 (Don't Buy)
Related Forum: iPhone

Popular Stories

sonny iphone 16 pro colors

All Four iPhone 16 Pro Colors Revealed in New Image

Friday August 16, 2024 4:14 am PDT by
Leaker Sonny Dickson is back today with a new dummy unit image showing all four iPhone 16 Pro color variants, including the rose gold or "bronze" unit that replaces Blue Titanium in the existing iPhone 15 Pro models. The iPhone 16 Pro models are expected to come in black, white or silver, gray or "Natural Titanium," and a rose or rose gold color replacing Blue Titanium, according to Apple...
iPhone 16 Pro Right Side Feature

The iPhone 16 is Getting a New Button: Here's What It Can Do

Tuesday August 13, 2024 4:01 pm PDT by
Multiple rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it easier to capture photos when the devices are held in landscape mode. Apple calls the button the Capture Button internally, and it is going to be one of the most advanced buttons that's been introduced to date with support for multiple gestures and the ability to respond to ...
iPhone 16 Pro Sizes Feature

iPhone 16 Launch Is Just One Month Out – Here's Everything We Know

Saturday August 10, 2024 5:00 am PDT by
Apple typically releases its new iPhone series in the fall, and a possible September 10 announcement date has been floated this year, which means we are just one month away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design...
iPhone 16 Pro Sizes Feature

When Is the iPhone 16 Coming Out?

Wednesday August 14, 2024 6:20 am PDT by
Apple's iPhone 16 series is expected to debut in September 2024. This release follows Apple's trend of introducing new iPhone models annually in the fall. While the exact date has yet to be officially confirmed, the day of Tuesday, September 10 has been rumored as a possible announcement date, and September has traditionally been the month when Apple unveils its latest smartphone innovations. ...
maxresdefault

Apple Aiming to Launch Tabletop Robotic Home Device as Soon as 2026 With Pricing Around $1,000

Wednesday August 14, 2024 11:30 am PDT by
Apple is moving forward with its project to develop a tabletop robotic device, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. The device would feature a large iPad-like display mounted on a "thin robotic arm" that would allow the display to tilt and up and down and rotate a full 360º, and it would serve as a "smart home command center," a...
M4 Mac mini Silver Ortho Cooler

These New Macs Are Coming in 2024

Thursday August 15, 2024 4:34 pm PDT by
It's almost September, but Apple still has multiple new product launches planned for 2024. New iPhone 16 models and Apple Watches are coming in September, and we're also going to get at least three Mac updates with M4 chips this year, according to rumors. Here's what's on the horizon. MacBook Pro Apple plans to refresh both the 14-inch and 16-inch MacBook Pro models, adding M4 chips. The ...
T Mobile Generic Feature Pink 1

United States Fines T-Mobile $60 Million for Failing to Prevent Unauthorized Access to Sensitive Customer Data

Thursday August 15, 2024 1:32 pm PDT by
T-Mobile was fined $60 million by the Committee on Foreign Investment in the US (CFIUS) for negligence surrounding data breaches, reports Reuters. CFIUS penalized T-Mobile for failing to prevent or disclose unauthorized access to sensitive customer data. When T-Mobile merged with Sprint, it signed a national security agreement with CFIUS, which is what led to the fine earlier this year....

Top Rated Comments

TheBeverage Avatar
9 months ago
They really do have a knack for terrible music choices.
Score: 30 Votes (Like | Disagree)
klasma Avatar
9 months ago

How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.
That seems consistent with terrible music choices. ;)
Score: 19 Votes (Like | Disagree)
wigby Avatar
9 months ago

They really do have a knack for terrible music choices.
How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
9 months ago

Apple today shared a short iPhone 15 Plus ad on its YouTube channel that highlights the device's long-lasting battery life.

In the video, an electrical outlet becomes sentient and sings the song "Way Too Long" by rapper Doe Boy. The outlet is sad that the iPhone 15 Plus lasts so long between charges, resulting in the device being plugged in less often.
?

Apple marketing vs real life user experiences ?

https://www.macrumors.com/guide/iphone-15-battery-tips/

https://www.macrumors.com/2023/12/20/ios-17-2-1-release-notes-battery-drain-fix/

https://forums.macrumors.com/threads/iphone-15-pro-max-battery-life-quite-disappointing.2411227/

https://discussions.apple.com/thread/255314936?sortBy=best
Score: 10 Votes (Like | Disagree)
coolfactor Avatar
9 months ago

They really do have a knack for terrible music choices.
How is that terrible? While not my first genre of choice, this particular song has a great sound.

Very creative ad. Simple, love it.
Score: 10 Votes (Like | Disagree)
sw1tcher Avatar
9 months ago

How old are you? 88% of teens prefer iPhone to Android. A big reason is because most (if not all) of their music/marketing/lifestyle speaks to a younger generation.
Actually, a majority of teens are choosing an iPhone over an Android device because of the blue bubble. Apple's music/marketing/lifestyle has little to do with their choices.

https://www.wsj.com/articles/why-apples-imessage-is-winning-teens-dread-the-green-text-bubble-11641618009

https://www.androidheadlines.com/2023/11/teens-prefer-iphone-android-us-survey.html

The blue bubble versus green bubble debate is a real phenomenon, not a mere fantasy. While Android is the most popular mobile OS worldwide, iOS tops all charts in the U.S.

The reason why teens prefer an iPhone over Android could also be FaceTime and iMessage. American teens want to be part of the blue bubble ride on iMessage(s). Because when a non-iOS user joins a group chat consisting of iOS users, all those cool features of iMessage go away.



https://www.ft.com/content/8a2e8442-449e-4dbd-bd6d-2656b4503526

Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories.

[ . . . ]

One oft-mentioned issue is that Android phones cannot send texts through Apple’s iMessage system, meaning that a single Android user participating in a group chat of iPhone owners turns the outbound messages of all users green, rather than blue.
Score: 9 Votes (Like | Disagree)