Armin Strom Watches - Authorized Retailer

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About Armin Strom
INDEPENDENT SWISS WATCHMAKER

Some watchmakers are proud of their history. We prefer making it.

Armin Strom is an independent watch company based in Biel/Bienne, Switzerland, where Swiss-German horological tradition blends seamlessly with innovative, open-worked design. Renowned for its artisanal, low-volume approach, the brand meticulously hand-finishes every component to haute horology standards, with a signature focus on exposing movement mechanics on the dial side. Founded in 1967 by Armin Strom, the company was revitalized in 2009 by Master Watchmaker Claude Greisler and entrepreneur Serge Michel. Today, Armin Strom designs, develops, and assembles every timepiece in-house, creating a perfect balance of uncompromising quality, innovation, and transparency. We call it the Science of Movement.

Swiss Watch Hand Finishing -
Crafted In House

We spend more time with each watch than most of our collectors do.

We think that, as far as watchmaking is concerned, Swiss watch hand finishing is the highest discipline. It’s where true horological value is created – where scientific precision meets artistic mastery

In our timepieces, each part undergoes meticulous finishing processes, performed by our dedicated team of specialists. In fact, the hand decoration of a single movement can take several hundred hours. While every surface receives the same level of attention, whether visible or hidden, each technique serves both an aesthetic and functional purpose.

Discover the finishing processes that transform our timepieces into mechanical art.